
China
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Until the mid-2010s the largest growth market for Korean content, then effectively closed from 2016. The industry turned west to fill the gap — and what came of that turn is K-pop as it now exists.

Until the mid-2010s the largest growth market for Korean content, then effectively closed from 2016. The industry turned west to fill the gap — and what came of that turn is K-pop as it now exists.