
NewJeans
GroupGirl group4th generationDispute
Debuted by dropping the song first, with no teaser campaign. Its 90s-flavored, 'undone' aesthetic redirected the fourth generation — and in 2024 it landed in the middle of a label war.

Debuted by dropping the song first, with no teaser campaign. Its 90s-flavored, 'undone' aesthetic redirected the fourth generation — and in 2024 it landed in the middle of a label war.