Japan
PlaceNationMarketHallyu
The first market where hallyu made money, and still a large share of K-pop revenue. Drama opened it (Winter Sonata), music entrenched it (BoA, TVXQ), and in the 2020s drama opened it again.
decodeK
decodeK
The first market where hallyu made money, and still a large share of K-pop revenue. Drama opened it (Winter Sonata), music entrenched it (BoA, TVXQ), and in the 2020s drama opened it again.